SONY COMERCIALS

check this out:

SONY Retail Store

1. Moving Ceiling



Customers walking through the store will be recognized by the ceiling, which transfers there movements into different shapes. They are simple movements for a single customer, but when the store is crowded with customers, the ceiling will form shapes like a crumbled paper. Especially when to customers cross or step close to each other with different intentions, these intersections in the ceiling will create a interesting shape.

Pattern-Animations

The single peace of the pattern slides apart and increases it size in 2 dimensions.

Putting this single element together and allow it to fold and bend, I got a high flexible peace for creating a pattern that is able to move in all directions and increase seperate parts of it wherever it is requiered.

This animation shows how the pattern can increase/decrease it size.

2. Moving Building

The products in the store are presented on "presentations-islands". These islands are surrounded by a skin which is made out of the pattern.


At daytime this skin creates a space around the islands. The customer is welcome to enter the space and experience the world of SONY. Everything else, that is needed for the shop (Cashier, seats,...) will be folded by the skin.


At nighttime the skin folds up around the islands and creates a roof inbetween the islands. Now the customer is still able to see the products even at nighttime.


The islands can be relocated every morning according to the needs of the customer, the products and events by SONY. The movements of the ceiling during the day are captured by a program which calculates for example average or interesting moments. With these changes over the day, the building will fold up and down differently every day.

Renderings

Daytime_the open storefront is inviting people to step closer, look inside and come into the store.


Nighttime_folded up, the store will be lighted from bellow. To catch the attention of people passing the store.

Animation

This animation shows the change from daytime to nighttime. It is just one possibility how it could fold up. The folding will change every day according to the path-history of the customers and the location of the islands.