The products in the store are presented on "presentations-islands". These islands are surrounded by a skin which is made out of the pattern.
At daytime this skin creates a space around the islands. The customer is welcome to enter the space and experience the world of SONY. Everything else, that is needed for the shop (Cashier, seats,...) will be folded by the skin.
At nighttime the skin folds up around the islands and creates a roof inbetween the islands. Now the customer is still able to see the products even at nighttime.
The islands can be relocated every morning according to the needs of the customer, the products and events by SONY. The movements of the ceiling during the day are captured by a program which calculates for example average or interesting moments. With these changes over the day, the building will fold up and down differently every day.
