proGene Studio Promona

2007-11-29T13:26:00.000-08:00

2007-11-29T12:57:00.000-08:00

2007-11-29T12:55:00.000-08:00

2007-11-29T12:33:00.000-08:00

SONY COMERCIALS

2007-11-13T16:52:00.000-08:00

check this out:

SONY Retail Store

2007-11-13T10:00:00.000-08:00

1. Moving Ceiling

Customers walking through the store will be recognized by the ceiling, which transfers there movements into different shapes. They are simple movements for a single customer, but when the store is crowded with customers, the ceiling will form shapes like a crumbled paper. Especially when to customers cross or step close to each other with different intentions, these intersections in the ceiling will create a interesting shape.

Pattern-Animations

2007-11-13T09:45:00.000-08:00

The single peace of the pattern slides apart and increases it size in 2 dimensions.

Putting this single element together and allow it to fold and bend, I got a high flexible peace for creating a pattern that is able to move in all directions and increase seperate parts of it wherever it is requiered.

This animation shows how the pattern can increase/decrease it size.

2. Moving Building

2007-11-13T09:28:00.000-08:00

The products in the store are presented on "presentations-islands". These islands are surrounded by a skin which is made out of the pattern.

At daytime this skin creates a space around the islands. The customer is welcome to enter the space and experience the world of SONY. Everything else, that is needed for the shop (Cashier, seats,...) will be folded by the skin.

At nighttime the skin folds up around the islands and creates a roof inbetween the islands. Now the customer is still able to see the products even at nighttime.

The islands can be relocated every morning according to the needs of the customer, the products and events by SONY. The movements of the ceiling during the day are captured by a program which calculates for example average or interesting moments. With these changes over the day, the building will fold up and down differently every day.

Renderings

2007-11-13T08:15:00.001-08:00

Daytime_the open storefront is inviting people to step closer, look inside and come into the store.

Nighttime_folded up, the store will be lighted from bellow. To catch the attention of people passing the store.

Animation

2007-11-13T08:00:00.000-08:00

This animation shows the change from daytime to nighttime. It is just one possibility how it could fold up. The folding will change every day according to the path-history of the customers and the location of the islands.

2007-10-24T21:47:00.000-07:00

Case Study:

BMW-Welt in Munich by Coop Himmelb(l)au

2001-2007

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COOP HIMMELB(L)AU

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Concept BMW-Welt

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Sideplan

The building is located on an intersection of the main street-ring of munich. On one corner is the BMW-Museum,BMW-Tower and BMW-Production located and on the other corner is the OLympic-Park occupied. On the corner of the intersection you can find the double cone, which displays the main design idea, from which the roof evolves to occupy the building.

2007-10-24T21:10:00.000-07:00

Floorplans and Sections of the BMW-Welt

The main element of COOP HIMMELB(L)AU design proposal is a large, permeable hall with a sculptural roof and the double cone which emerges in relation to the existing headquarters complex.
The hall is a marketplace for differentiated and changing uses and an unmistakable sign for the BMW Group.
The interior topography creates differentiated spatial densities and fluid subspaces.
The heart of the building is the "Premiere" vehicle delivery area. Hanging above this space are the customer lounges which allow views through the event space and toward the BMW headquarters.

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2007-10-24T21:03:00.000-07:00

Consrtuction BMW-Welt

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2007-10-24T08:03:00.000-07:00

Impressions from the BMW-Welt

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2007-10-24T07:15:00.000-07:00

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2007-10-23T23:04:00.001-07:00

Pattern

3D-Pattern-Process

My 3D-Pattern was developed out of a picture of a clockwork. After creating an 2D-Pattern out of the picture, simplifying it and taking a small part out of it, I was able to create the first graphic that had a 3D quality (grey box). In the middle part of the graphic is an interesting part which remebered me of a folding sheet. So I took this part out and modified it to get an interesting 3D-Object.

2007-10-23T23:04:00.000-07:00

3D-Pattern

Copying, turning and flipping this 3D-Object, it creates a 3D-Pattern.

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Perspective View

In the perspective view you can see, how the planes fold and flip from the bottom to the top and from the top to the bottom.

2007-10-23T23:03:00.000-07:00

Pinboard

1: To set the rules for the movements on my pinboard, I invented a schedule for the two occupants. To keep it simply and basic I decided to choose a pretty normal day of a couple.

Having set up a schedule for my inhabitants, I moved on transvering the schedule on the pinboard.

2: Transfering the movement the inhabitants have to make for their daylife, the animation saves the paths and shows a obvious arrangement of the spaces needed for their actions.

3: With the results from the first pinboard I organized the minimun spaces that are needed for every type of action. All spaces have a distance of one square in between.

4: Folowing the same schedule again and the simple rule, that any space expands by one square in all directions in case of being occupied, the second animation shows how the spaces could react to the users movements.

Spaces

Organizing minimum spaces

Paths

Schedule

2007-10-23T23:02:00.000-07:00

Pattern-Animations

The following movies show the movements of an interactive pattern.

Bottom: This is one of my first tries and shows how flexible the pattern is and what limits are given through the structure.

Top: This video is a translation from my studies with the pinboards. It shows how the pattern could react to the actual movements of the inhabitants. Every time a space is occupied the pattern forms a shell and creates the spaces that is specifacly needed by the occupand(s). When a space is not in use it shrinks to its normal shape.